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Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Figma.
Adobe, Midjourney, Magnific, Topaz, HTML, CSS, Python.

( The Disciplines )

What thirty years looks like.

Thirty years is a long time to do anything professionally. Long enough to go from executing other people's visions to being the one directing the vision. Long enough to understand that brand strategy, copywriting, design, art, and civic engagement are not separate disciplines — they are all just different ways of saying something true and making people feel it. The work has always been the same but the perpetual learner just keeps growing.

Brand Strategy

Finding the true thing a brand believes and building everything from there. Positioning, naming, messaging architecture, voice and tone. The work that happens before anything is designed or written.

Copywriting

Words that do something. Not decoration, not filler — copy that earns its place on the page because it changes how someone thinks or feels about what they're reading.

Design

Visual systems that hold together under pressure. Identity, print, digital, production. Thirty years of knowing the difference between what looks good and what works.

Art Practice

Dark pop surrealism at the intersection of creepy, cute, and emotionally raw. International exhibitions across Tokyo, London, New York, Barcelona, and Cyprus. The work is the point.

Civic Voice

Art is resistance. Beauty is political. Anarchyland, The Non-Abusive System, Courage for Democracy — the conviction that what you make and what you stand for are not separate decisions.

( Where it all comes from )

The Origin